GENERAL KNOWLEDGE

Detailed explanation-1: -Societal responsibility of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers’ wants, the company’s requirements, but also society’s long-term interests.

Detailed explanation-2: -The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers’ wants, the company’s requirements, and society’s long-term interests.

Detailed explanation-3: -Societal Marketing emphasizes social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customers to maintain and improve both the customers’ and society’s well-being better than the competitors.

Detailed explanation-4: -A very good example of an organization following societal marketing concept is the Body Shop: Body Shop is a cosmetic company founded by Anita Roddick in 1976.. The company uses only natural, vegetable based materials as ingredients for it’s products.