GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ____ channels.
A
interactive
B
hybrid
C
dual
D
targeted
Explanation: 

Detailed explanation-1: -Reverse logistics is a type of supply chain management that moves goods from customers back to the sellers or manufacturers.

Detailed explanation-2: -Referent power. The manufacturer is so highly respected that intermediaries are proud to be associated with it. Companies such as IBM, Caterpillar, and Hewlett-Packard have high referent power.

There is 1 question to complete.