GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ____ channels.
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interactive
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hybrid
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dual
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targeted
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Explanation:
Detailed explanation-1: -Reverse logistics is a type of supply chain management that moves goods from customers back to the sellers or manufacturers.
Detailed explanation-2: -Referent power. The manufacturer is so highly respected that intermediaries are proud to be associated with it. Companies such as IBM, Caterpillar, and Hewlett-Packard have high referent power.
There is 1 question to complete.