GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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This is the service characteristic that means that the service cannot be touched, seen, tasted, heard, or felt.
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inseparable
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tangible
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heterogeneous
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intangible
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Explanation:
Detailed explanation-1: -There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007).
Detailed explanation-2: -Service Intangibility By their very nature, services are intangible. This means they can’t be seen, tasted, felt, smelled, or heard before they are purchased.
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