GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Distribution
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Marketing Information Systems/Market Research
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Product/Service Management
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Selling
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Detailed explanation-1: -Marketing research is the process of collecting and analyzing data from consumers and competitors to help businesses explore who their target customer is and what they want from the brand.
Detailed explanation-2: -It is a detailed, planned search process for all relevant data made by a researcher for a hypothesis. The most critical purpose of data collection in market research is to ensure that reliable data is collected for statistical analysis so brands can make decisions backed by rich data.
Detailed explanation-3: -It’s called marketing research. Marketing research is the process of collecting, analyzing, and reporting marketing information that can be used to answer questions or solve problems so as to improve a company’s bottom line. Marketing research includes a wide range of activities.
Detailed explanation-4: -Surveys. As long as we can get our customers or other people to take a survey, surveys can generate really meaningful data. Focus groups. Interviews. Scanner panels. Web tracking. Ethnography. Experiments. 28-Sept-2021