GENERAL KNOWLEDGE

Detailed explanation-1: -Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors.

Detailed explanation-2: -Repositioning involves an attempt to change consumer perceptions of a brand, usually because the existing position that the brand holds has become less attractive.

Detailed explanation-3: -Positioning is a marketing strategy, also referred to as product positioning, to promote your product or service to customers relative to competing brands. The goal is to establish a single defining characteristic for your brand in the consumer’s mind.

Detailed explanation-4: -There are four main types of positioning strategies: competitive positioning, product positioning, situational positioning, and perceptual positioning.

Detailed explanation-5: -In marketing and business strategy, market position refers to the consumer’s perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.