GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
A
Marketing Plan
B
Market Research
C
Marketing Strategy
D
Product Testing
Explanation: 

Detailed explanation-1: -A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

Detailed explanation-2: -A marketing blueprint provides structure. Analysis to strategy, audiences and opportunities defined. The marketing blueprint defines the strategy to move forward, and addresses and identifies the elements that have the most impact on marketing, branding and communication planning.

Detailed explanation-3: -It gives business owners a complete strategy for being sustainable in the long run and also to gain market share. The main marketing elements of this plan are the company’s marketing environment, SWOT Analysis, marketing objectives, marketing strategy develop-ment and implementation.

There is 1 question to complete.