GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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TRUE
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FALSE
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Either A or B
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None of the above
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Detailed explanation-1: -Why is the technological environment such a dramatic force in today’s market. Changes rapidly. Each technology creates a market and replaces old technology. Marketers must keep a careful watch on the technological environment so that they can adjust to new technologies and take advantage of new opportunities.
Detailed explanation-2: -The technological environment is perhaps the most dramatic force now shaping our destiny. Technology has released such wonders as antibiotics, robotic surgery, miniaturized electronics, laptop computers, and the Internet. The United States leads the world in research and development spending.
Detailed explanation-3: -Technological-forces that create new technologies, creating new product and market opportunities.
Detailed explanation-4: -Technological environment refers to the changes in the output, production methods, use of equipment and quality of the product. It includes force related to scientific innovations and improvements in products as well as production technology.