GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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king
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Sympathiser
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servant
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seller
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Detailed explanation-1: -The customer dictates what products and services run the market. It is the ability to tend to the customer’s needs that make a product good or bad. If a product or service is liked by the customers, they get to recommend it to other potential customers, hence creating exposure for the brand.
Detailed explanation-2: -In the past, what makes customer king is their ability to boycott your products and services and influence others to do the same through word-of-mouth. Today, social media upgrades that power. Ill words about your company, your product or services may spread faster to more people through the World Wide Web.
Detailed explanation-3: -As Philip Kotler said-Customer is the king in marketing.
Detailed explanation-4: -Simply put, when the customer is king, it means that the customer is the focus and central driver of your business. In the end, it’s the customer who keeps your business afloat.