GENERAL KNOWLEDGE

Detailed explanation-1: -An example of “experience marketing” is a professional sporting event.

Detailed explanation-2: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.

Detailed explanation-3: -Examples of a tangible product include cars, food items, computers, telephones, etc.

Detailed explanation-4: -Which of the following is true of the marketing environment? The marketing environment forces affect the lifestyles of customers. According to the marketing concept, an organization should: should have customer satisfaction as its major focus.