GENERAL KNOWLEDGE

Detailed explanation-1: -Distribution is dealing with how to get the goods into the customer’s hands. They must keep the customer happy by making sure the products can be reached at any time. Financing making sure you have the money necessary to run a business. This also includes the decision whether to offer credit to customers.

Detailed explanation-2: -Indirect Distribution is the most common method of product distribution and includes the services of at least one intermediary whose job it is to ensure products are placed in channels that are easily accessible and desirable for customers. For example, a retailer is an indirect distributor.

Detailed explanation-3: -Importance of Distribution: Distribution helps in creating a connection between the producers and buyers. A proper distribution channel often helps in reaching out to a large group of customers fast. It also helps in creating employment opportunities, and those employees can manage the supply chains and logistics.

Detailed explanation-4: -direct to consumers, which may be a suitable option for smaller processors covering small areas; to all suitable retailers in an area; to supermarkets, if they find the product acceptable and sufficient quantities can be delivered; to wholesalers, suitable for larger processors; More items

Detailed explanation-5: -Intensive Distribution: As many outlets as possible. Selective Distribution: Select outlets in specific locations. Exclusive Distribution: Limited outlets.