GENERAL KNOWLEDGE

Detailed explanation-1: -A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

Detailed explanation-2: -Companies sell many product lines under various brand names, and the products are mainly differentiated by quality, price, and targeted demographic. There are different brand types: corporate brands, product brands, personal brands, service brands.

Detailed explanation-3: -Product policy also concerns defining the type, volume and timing of products that a company offers for sale. Product policies are general rules established by management itself when making product decisions. A good product policy is the foundation on which the right products are produced and sold successfully.

Detailed explanation-4: -The top line refers to a company’s revenues or gross sales. Therefore, when a company has “top-line growth, ‘’ the company is experiencing an increase in gross sales or revenues.