GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Example for an augmented product -
A
Exchange offers
B
Guarantee period
C
Quality standards
D
Maintenance checks
Explanation: 

Detailed explanation-1: -What that meant was that Apple products, such as Apple TV, iPod touch, iPhone, and iPad, would become augmented with Apple TV+ for one year. So, when a customer buys any of these devices, the customer gets to enjoy the benefit of using the Apple TV+ service for free for a period of one year.

Detailed explanation-2: -Banks provide free credit card and debit card facilities to account holders. These are the services that ease out the work of consumers. Therefore, it is considered an augmented product.

Detailed explanation-3: -As the brand itself states, “more than just coffee”, Starbucks offers various augmented products, such as free WiFi access, a relaxing atmosphere, great music, charging sockets, comfy lounge furniture and so on.

Detailed explanation-4: -Augmented product: Full vacation services (hotel, rental car) In-flight meal and premium drink purchase. Baggage services.

There is 1 question to complete.