GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a common function of product packaging?
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The package can aid in identifying and selling the product.
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Packaging can give directions for product use, information about the contents, guarantees, nutritional information and potential hazards.
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Packaging can also make the product more desirable or useful for consumers.
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All of these answers are correct.
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Explanation:
Detailed explanation-1: -The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage.
Detailed explanation-2: -At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable.
Detailed explanation-3: -These are: Promote, Position, Present, Provide and Protect. Promotion is probably the most obvious of the traditional marketing mix elements as it pertains to packaging, but that doesn’t mean it should be overlooked.
There is 1 question to complete.