External marketing data comes from sources outside the business such as .....

MARKETING MANAGEMENT

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

External marketing data comes from sources outside the business such as ____

A	trade journals
B	inventory records
C	customer complaints
D	sales forecasts

Explanation:

Detailed explanation-1: -Published sources of strategic information include periodicals, journals, reports, government documents, abstracts, books, directories, newspapers, and manuals. A company website is usually an excellent place to start to find information about a firm, particularly on the Investor Relations web pages.

Detailed explanation-2: -The main sources of external secondary sources are (1) government (federal, state and local) (2) trade associations (3) commercial services (4) national and international institutions.

Detailed explanation-3: -(a) Periodicals and Newspapers: Business magazines and journals published periodically contain data which is very useful for marketing research; Newspapers such as Economic Times and Financial Express also contain data regarding business trends and market reports.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT