GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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New task
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Straight buy
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Straight re-buy
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Modified re-buy
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Detailed explanation-1: -New buy. A new buy, also called a new task, is a buying situation in which a company places an order with a supplier for the first time. This purchasing type takes longer since you need to conduct in-depth research and analysis on products from various suppliers to make the right decision.
Detailed explanation-2: -an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See: Buy Classes.
Detailed explanation-3: -New-Task Purchase Definition A new-task purchase is a B2B scenario that refers to a new buying decision taken by an organization when a new product is launched or when there is a new requirement for reassessing or reevaluating a product from the buyer.
Detailed explanation-4: -New buy: a situation requiring the purchase of a product for the very first time. Modified rebuy: situation where the purchaser makes some changes in the order, and it could require some additional analysis or research.
Detailed explanation-5: -a purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier.