GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the intermediaries
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the suppliers
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the competitors
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None of the above
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Detailed explanation-1: -The microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
Detailed explanation-2: -Marketing managers make decisions within these broader strategies and plans. With marketing taking the lead, all departments-from manufacturing and finance to legal and human resources-share the responsibility for understanding customer needs and creating customer value.
Detailed explanation-3: -The correct answer is D) competitors.
Detailed explanation-4: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.