GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
true
|
|
|
false
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -What does good variability consists of? The customization and tailoring of the service delivery for the customer’s unique needs. Services are said to be less variable than products. A “product” is the general term used to describe both goods and services.
Detailed explanation-2: -Bad variability involves errors in the system (e.g., poor customer service), and managers of logistics, human resources, and marketing are concerned with its reduction.
Detailed explanation-3: -Service variability. The quality of services may vary greatly depending on who provides them and when, where and how. Service Perishability. Services cannot be stored for later sale or use. Service profit chain.
Detailed explanation-4: -Customer segmentation is the process of classifying customers into specific groups based on shared characteristics. This allows companies to refine their messaging, sales strategies, and products to target, advertise, and sell to those audiences more effectively.