GENERAL KNOWLEDGE

Detailed explanation-1: -The Production Concept. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features.

Detailed explanation-2: -Today’s marketing departments are primarily focused on listening and engagement. They work to “own” the client. Their focus is on the user and customer experience across a variety of platforms and media and making it as smooth and intuitive as possible.

Detailed explanation-3: -A promotional strategy that consists of tracking and targeting users across their computers, mobile phones, and tablets, and sending them personalized ads based on their interests, as observed by marketers. > Cross-screen marketing is a targeted campaign designed to provoke action on multiple devices.

Detailed explanation-4: -Convenience Goods Like the Crest toothpaste example, convenience goods are products that consumers purchase repeatedly and without much thought.