GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Search attributes of a product relate to its intangible factors, while experience attributes relate to its tangible factors. Goods are dominated by experience and credence qualities, while services are mostly comprised of search and experience qualities.
Detailed explanation-2: -Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities.
Detailed explanation-3: -Typical examples of credence goods include expert services such as medical procedures, automobile repairs, and dietary supplements.
Detailed explanation-4: -Search qualities are the attributes that may be evaluated prior to purchase, as the customer learns about the competitive offerings. For example, when you go to a department store to purchase socks, you can just look at a pair and know before buying them whether you’ll like them.
Detailed explanation-5: -An example of “experience marketing” is a professional sporting event.