GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates?
A
Advertising
B
Publicity
C
Sales Promotion
D
Personal Selling
Explanation: 

Detailed explanation-1: -A flash sale is a sales promotion that offers a discount, promotion or rebate that’s only valid for a short period of time, ranging from just a few hours to a few days. Flash sales work well to create a sense of urgency, which can help nudge consumers to make a purchase decision.

Detailed explanation-2: -Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.

Detailed explanation-3: -Giveaway These sales promotions can benefit companies or marketing professionals who are trying to increase brand awareness. With a giveaway, a company gives something away for free, typically in exchange for the consumer’s personal information.

Detailed explanation-4: -Coupons are the most widely used customer sales promotion technique. A coupon is a certificate that offers a price reduction for some specified items to the holder. Coupons are distributed with purchase of a product, magazines, newspapers, etc.

Detailed explanation-5: -Discounted products. Adding a discount to your products is possibly the most popular type of promotion. Free Shipping/Free Returns. Flash Sale. Buy More, Save More. Product Giveaways/Branded Gifts. Loyalty Points. Coupon Giveaway. Competitions. More items •28-May-2020

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