GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Honda recently opened a plant in a town in hopes of building their vehicles cheaper. When Honda began interviewing potential employees, they found there were few educated and trained employees in the area. The limited number of potential employees compared to Honda’s need for trained and educated employees is considered to be the economic problem of ____
A
Deficit
B
Resources
C
Scarcity
D
Surplus
Explanation: 

Detailed explanation-1: -The most common primary market research methods are interviews, surveys, focus groups and observations.

Detailed explanation-2: -Agent-An intermediary who does not take title to merchandise but facilitates exchanges by bringing buyers and sellers together. Commission merchant-An agent that sells for manufacturers.

Detailed explanation-3: -Internal marketing is the promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and foster brand advocacy.

Detailed explanation-4: -A push promotional strategy is a marketing strategy that sees companies take its products to its consumers. The goal of this strategy is to get the product directly in front of the customers, in the form of trade shows and point of sale displays.

There is 1 question to complete.