GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
People, Process, Packaging
|
|
|
People, Physical evidence, Package
|
|
|
People, Physical evidence, Process
|
|
|
Physical evidence, Process, Packaging
|
Detailed explanation-1: -The four Ps are product, price, place, and promotion. The concept of the four Ps has been around since the 1950s. As the marketing industry has evolved, other Ps have been identified: people, process, and physical evidence.
Detailed explanation-2: -The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service. Transform your career with online degree courses-Apply today!
Detailed explanation-3: -Physical evidence: is the tangible proof that establishes credibility. includes the look and feel of your business branding. spans the physical and digital environment.
Detailed explanation-4: -The 7Ps of Marketing can be applied to every aspect of your marketing mix. Product, price, place, promotion, people, process and physical evidence should be considered holistically to ensure you’re sending a coherent and consistent message about your business and brand.
Detailed explanation-5: -This refers to the way your product, service, and everything about your company, appears from the outside. Decisions need to be made about the size, shape, color, material, UPC bar code, and label of the packaging. This should be customer tested and updated when needed.