GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Identify the type of market research data based on the characteristics below:Data that is collected by an outside agency to help understand more about the consumer perception of products, etc
A
Company data
B
Competitor data
C
Government data
D
Market research data
Explanation: 

Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-2: -It is a detailed, planned search process for all relevant data made by a researcher for a hypothesis. The most critical purpose of data collection in market research is to ensure that reliable data is collected for statistical analysis so brands can make decisions backed by rich data.

Detailed explanation-3: -Online Market Research is a research method in which the data collection process is carried out over the Internet. Online Market Research can be either Qualitative or Quantitative.

Detailed explanation-4: -Defining Primary Data in Market Research Primary data is information that you collect specifically for the purpose of your research project.

There is 1 question to complete.