GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Creative
|
|
|
Management
|
|
|
Selling
|
|
|
Behavior
|
Detailed explanation-1: -Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the Creative side. Marketing is a science because marketing is about understanding and influencing behaviors.
Detailed explanation-2: -Philip Kotler says, “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit” (Kotler, 2001-2012) . For marketing to be successful it needs to subtly blend both science and art.
Detailed explanation-3: -All marketing campaigns require both. The science leads the campaigns to understand what is going on, and the art inspires its creation to deliver something appealing born from the initial understanding of the situation. If either of the processes are bypassed, the marketing campaign is likely to fail.
Detailed explanation-4: -Marketing is the regarded both as the art and also as science. It consists of the some principles that are not exactly pure science.