GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their ____
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price
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supply and demand
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target market
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Marketing mix
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Explanation:
Detailed explanation-1: -(also target buyer) the type of person that a company wants to sell its products or services to: We need the right product to satisfy the needs of target customers.
Detailed explanation-2: -A target market consists of a group of consumers who are usually quite different. Potential customers are all alike. The “four P’s” of the marketing mix are Product, Position, Promotion, and Price. The customer should not be considered part of a “marketing mix".
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