GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product Line (Depth, Extension & Contraction)
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Branding
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Packaging
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Product Modification
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Repositioning
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Detailed explanation-1: -Brand loyalty has everything to do with how consumers perceive your brand. This may be through promotional activities, reputation, or previous experiences with your company. Consumers are loyal to a brand because they believe you offer a better service and higher quality than anyone else.
Detailed explanation-2: -Brand vision refers to the ideas behind a brand that help guide the future. When the brand vision clicks, it reflects and supports the business strategy, differentiates from competitors, resonates with customers, energizes and inspires employees and partners, and precipitates a gush of ideas for marketing programs.
Detailed explanation-3: -Brand equity has four dimensions-brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value.
Detailed explanation-4: -Stability – a brand must have a foundation or stability. Innovation – a brand must continue to develop & innovate. Relationship – a brand must provide a relationship. Benefit – a brand must deliver practical value. More items