GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In company’s microenvironment, ‘financial publics’ consists of
A
banks
B
stockholders
C
investment analysis
D
all of the above
Explanation: 

Detailed explanation-1: -These include the banks, investors, brokerage firms, stockholders etc. This type of publics affects a company’s ability to take loans, decide on favorable payment terms etc. They also determine how the customers or other publics perceive a business.

Detailed explanation-2: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.

Detailed explanation-3: -Customers and Consumers. Competitors. Organization. Market. Suppliers. Intermediaries.

There is 1 question to complete.