GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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In company’s microenvironment, ‘financial publics’ consists of
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banks
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stockholders
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investment analysis
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all of the above
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Explanation:
Detailed explanation-1: -These include the banks, investors, brokerage firms, stockholders etc. This type of publics affects a company’s ability to take loans, decide on favorable payment terms etc. They also determine how the customers or other publics perceive a business.
Detailed explanation-2: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.
Detailed explanation-3: -Customers and Consumers. Competitors. Organization. Market. Suppliers. Intermediaries.
There is 1 question to complete.