Macro Environment is concists of the actors to the company that affect its ability to serve the company, suppliers, marketing intermediaries, customer markets, competitors, and publics and its customer.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	TRUE
B	FALSE
C	Either A or B
D	None of the above

Explanation:

Detailed explanation-1: -The microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment.

Detailed explanation-2: -The macro environment comprises a range of external factors-demographic, physical, natural, economic, technological, political, legal, and socio-cultural conditions.

Detailed explanation-3: -The macro-environment refers to how the macroeconomic conditions in which a company or sector operates influence its performance. Macroeconomics deals with aggregate production, spending, and the price level in an economy as opposed to individual industries and markets.

Detailed explanation-4: -A company should regularly perform a DEPEST analysis in order to best serve customers and the economy as a whole. DEPEST refers to the six broad factors affecting the macroeconomy – Demographic, Ecological, Political, Economic, Socio-cultural, and Technological.

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GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT