GENERAL KNOWLEDGE

Detailed explanation-1: -Initiator: the person who first suggests or thinks of the idea of buying the particular product or service. Influencer: a person whose views influence other members of the buying center in making the final decision.

Detailed explanation-2: -Initiator: This is the first person to suggest the idea of purchasing a product. Influencer: This is the person who influences other buyers to make a decision.

Detailed explanation-3: -Buyer: The person who makes the actual purchase. v. User: A person who consumes or uses the product or service. Therefore initiator is the person who first suggests the idea of buying that product.

Detailed explanation-4: -initiator, the person who first suggests or thinks of the idea of buying a particular product or service; • influencer, a person whose views or advice influences the buying decision; •

Detailed explanation-5: -Initiators are the people within the organization who first see the need for the product. But they don’t stop there; whether they have the ability to make the final decision of what to buy or not, they get the ball rolling.