GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the customers
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the suppliers
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the intermediaries
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None of the above
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Detailed explanation-1: -An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements.
Detailed explanation-2: -Consumer Buying Behavior refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption.
Detailed explanation-3: -A consumer is a person who purchases and uses goods and services by paying or agreeing to pay a price for them.
Detailed explanation-4: -The consumer market refers to the market in which people buy goods and services for personal consumption rather than resale.