GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is a private or store brand.
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It is a national or manufacturer brand.
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It is an industrial or retail brand.
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It is a domestic manufactured service brand.
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Detailed explanation-1: -Multi-product branding strategy: Multi-product branding strategy is when a company uses one name across all their products in a product class. Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company’s brand name is identical to their trade name.
Detailed explanation-2: -Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Releasing an item under a well-known company brand might allow the launch to receive support from existing loyal customers.
Detailed explanation-3: -Reliability is defined as the probability that a product, system, or service will perform its intended function adequately for a specified period of time, or will operate in a defined environment without failure.
Detailed explanation-4: -A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.