GENERAL KNOWLEDGE

Detailed explanation-1: -Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

Detailed explanation-2: -Mass marketing * involves using a single marketing strategy to reach all customers.

Detailed explanation-3: -Mass Marketing involves marketing to the entire population with a single strategy.

Detailed explanation-4: -Undifferentiated marketing-Key takeaways Undifferentiated marketing is best applied to products with universal demand. It often uses one single marketing message to appeal to all customer groups. Undifferentiated marketing focuses on shared characteristics rather than the differences among customer groups.

Detailed explanation-5: -Mass marketing is the process of promoting a company’s products or services to a broad audience rather than a targeted group. This marketing strategy aims to reach the largest audience possible.