When someone famous uses their own image to help promote a particular product, it is called .....

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

When someone famous uses their own image to help promote a particular product, it is called ____

A	billboard
B	endorsement
C	placement
D	spread

Explanation:

Detailed explanation-1: -Celebrity endorsement is a very old marketing communication strategy whereby popular culture and celebrities that are part of this popular culture are used to create a brand image and to deliver the messages regarding the brand image.

Detailed explanation-2: -According to The Economic Times, the meaning of the word endorse or endorsement is a form of promotion or advertisement using famous figures or celebrities who have the trust, respect, recognition, and so on of many people.

Detailed explanation-3: -Product endorsements are public declarations made by people or businesses that support the features, quality and image of a product or brand. Getting an endorsement can help your brand stand more among competitors.

Detailed explanation-4: -One-Off Celebrity Deals. Unofficial Deals (aka Celebrity Placements) Long-Term Celebrity Deals. Offer the Celebrity Equity. Provide the Celebrity with a Revenue Share. More items

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GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT