GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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existing along a continuum
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similar
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different
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comprised of both logistics and tangible items
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Detailed explanation-1: -This want-satisfying quality in a good is called Utility.
Detailed explanation-2: -The word product can only be defined as a general term that includes services and goods. T. The word product can be defined as a mathematical term for multiplication. T. Marketing is an exchange: the company offers something (e.g., a flight), and the customer offers something in return (e.g., a payment).
Detailed explanation-3: -Product: Good or service with tangible or intangible characteristics that provide satisfaction and benefits. Profit: The difference between what it cost to make and sell a product and what customer pays for it.
Detailed explanation-4: -Product attributes refer to the characteristics that define a service or product and influence customer buying decisions.