GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It refers to amount of money, which a customer has to pay to buy a product.
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Product
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Package
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Label
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Price
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Explanation:
Detailed explanation-1: -Customer cost refers not only to the price of a product, but it also encompasses the purchase costs, use costs and the post-use costs.
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