GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketers identify segments best when iterating between a managerial top-down approach and a customer-based assessment.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
Detailed explanation-2: -The four segmentation variables are the basic factors that marketers use to determine their segmentation strategy. The four variables include geographic, psychographic, demographic, and behavioral traits.
Detailed explanation-3: -Homogeneity, or common needs within a segment. Distinction, or being unique from other groups. Reaction, or a similar response to the market. 25-Jul-2022
Detailed explanation-4: -Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioral segmentation.
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