GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The number of product lines a company carries is called
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Product range
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Product mix width
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Product mix depth
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Product line length
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Explanation:
Detailed explanation-1: -Width, also known as breadth, refers to the number of product lines offered by a company.
Detailed explanation-2: -The width (or breadth) of a product line refers to the total number of product lines provided by a company. The wider the width, the more types of products are offered by the company. For example, if a company sells juices and soft drinks, that means it has two product lines.
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