GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Profit-orientation
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Product market segmentation
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Need based marketing strategy
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All of the above
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Detailed explanation-1: -Customer-orientation 2. Marketing Research 3. Marketing Planning 4. Integrated Marketing 5.
Detailed explanation-2: -The modern marketing concepts are: Knowing who your target consumer is. Learning and comprehending the wants/needs of the consumer through online interaction. Creating products that meet the needs of the target consumer.
Detailed explanation-3: -It forces you to think about which areas of your business you can change or improve on, to help you meet the needs of your target market, add value and differentiate your product or service from your competitors. The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE.
Detailed explanation-4: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
Detailed explanation-5: -Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.