GENERAL KNOWLEDGE

Detailed explanation-1: -Green marketing is not limited to government or nongovernment organizations, nor is it solely an activ-ity undertaken by consumers. Manufacturers, wholesalers, retailers, and services firms each has opportunities to contribute to green marketing.

Detailed explanation-2: -The green marketing paradigm It’s about a brand’s ability to satisfy customer needs with minimum harm to the environment. Given that, a new marketing paradigm emerged, with the concept where consumers have an active role in brands’ green initiatives – obtaining sustainable benefits from them.

Detailed explanation-3: -A very good example of an organization following societal marketing concept is the Body Shop: Body Shop is a cosmetic company founded by Anita Roddick in 1976.. The company uses only natural, vegetable based materials as ingredients for it’s products.

Detailed explanation-4: -More specifically, green marketing refers a broad range of environmentally friendly practices and strategies. Some green marketing examples include: Creating eco-friendly products. Using eco-friendly product packaging made from recycled materials. Reducing greenhouse gas emissions from production processes.