GENERAL KNOWLEDGE

Detailed explanation-1: -The promotion mix is a combination of promotional tools marketers use to communicate with their target audience. It is an essential component of marketing communications and therefore it is often referred to as the communications mix.

Detailed explanation-2: -Marketing Mix focuses on promoting and selling the product or service. Promotion Mix concentrates on methods to reach their target customers to persuade them into purchasing the company’s product. Marketing Mix has a broader scope. Since Promotion Mix is a part of Marketing Mix, it has a much narrower scope.

Detailed explanation-3: -The promotion (communication) mix is composed of advertising, professional selling, public relations, sponsorships (events and experiences), sales promotion, direct marketing, and online media, including social media.

Detailed explanation-4: -The promotion mix-also called marketing communication-consists of advertising, public relations, personal selling, sales promotions, direct sales, and digital marketing used to contact with consumers, establish relationships with customers, and persuade customers.

Detailed explanation-5: -The marketing mix, also known as the four P’s of marketing, refers to the four key elements of a marketing strategy: product, price, place and promotion.