GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Correcting Deviations
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Performance Appraisal
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Formation of Performance standards
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All of the above
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Detailed explanation-1: -Marketing control is a process where company management or executives analyze and assess their marketing activities and programs. Management then uses the results to make necessary adjustments or changes to their marketing plans. Think of marketing control as the navigation system on an airplane.
Detailed explanation-2: -The marketing process consists of four elements: strategic marketing analysis, marketing-mix planning, marketing implementation, and marketing control.
Detailed explanation-3: -The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.
Detailed explanation-4: -What are controls in marketing plans? Controls in marketing plans are metrics that allow you to measure how a company is performing with the strategies and goals detailed in the marketing plan. Having controls to observe helps you ensure the company is on track with meeting its goals.
Detailed explanation-5: -A. Goal setting. B. Analyzing the current situation. C. Creating the marketing strategy. D. Allocating marketing resources and monitoring. E. All of the above. 23-Feb-2023