GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Marketing is a ____ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
|
|
Physical
|
|
|
Social
|
|
|
Technical
|
|
|
Psychological
|
Explanation:
Detailed explanation-1: -Solution. Marketing is called a social process because it involves the interaction of buyers and sellers.
Detailed explanation-2: -Marketing is called a social process due to its concern for the long-term welfare of the society. It builds the long-term relationship between buyers and sellers through an integrated marketing program which involves customer satisfaction, research, product planning and development, etc.
There is 1 question to complete.