GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
‘Marketing is a human activity directed at satisfying needs and wants through Exchange process’; is the statement of
|
|
Philip Kotler
|
|
|
Cundiff ad still
|
|
|
Kishwar S. Kan
|
|
|
Kenneth Andrews
|
Explanation:
Detailed explanation-1: -According to Kotler and Armstrong, “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” Mareting starts with creating value for customers.
Detailed explanation-2: -According to Kotler & Keller (2012), marketing is how to identify and meet human needs and social needs. One of the simplest definitions of marketing is “meeting profitable needs", that is how to turn a need into a profitable business opportunity.
There is 1 question to complete.