GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following characteristics is shared by advertising and publicity:
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Is impersonal since there is no interaction with the customer
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Must be paid for
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Receives close attention from all customers in the target market.
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Presents the same message to all members if the target market
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Explanation:
Detailed explanation-1: –Explanation: Promotion is an element of the marketing mix. The promotional element consists of communication tools that include advertising, personal selling, sales promotion, public relations, and direct marketing.
Detailed explanation-2: -The following are the differences between advertising and publicity: Advertising is to advertise a product or service of a company, for commercial purposes. Publicity is to publicize a product, service or company to provide information.
There is 1 question to complete.