GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
“Marketing is a human activity directed at satisfying needs and wants through exchange processes.” Who said?
|
|
Hansi L. V.
|
|
|
S. Pauler
|
|
|
Philip Kotler
|
|
|
Peter F. Drucker
|
Explanation:
Detailed explanation-1: -Marketing is human activity directed at satisfying needs and wants through exchange processes (Kotler, 1983, p. 6). Marketing is managing human and organizational exchange activities directed at satisfying human wants and needs (Schewe & Smith, 1983, p. 20).
There is 1 question to complete.