GENERAL KNOWLEDGE

Detailed explanation-1: -To understand this in a simpler sense, we can say that marketing management is the process of planning and executing the formulation, pricing, promotion, and distribution of goods and services to achieve organizational goals. It’s basically the practical application of marketing techniques, strategies, and methods.

Detailed explanation-2: -In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan, campaigns and tactics used to create and meet the demand of target customers to drive profitability.

Detailed explanation-3: -Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets.

Detailed explanation-4: -Philip Kotler has defined Marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.