GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Controlled experiment
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In-depth interviews
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Observation
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All of the above
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Detailed explanation-1: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-2: -It is a detailed, planned search process for all relevant data made by a researcher for a hypothesis. The most critical purpose of data collection in market research is to ensure that reliable data is collected for statistical analysis so brands can make decisions backed by rich data.
Detailed explanation-3: -Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures.
Detailed explanation-4: -Interviews (either by telephone or face-to-face) Surveys (online or by mail) Questionnaires (online or by mail) Focus groups gathering a sampling of potential clients or customers and getting their direct feedback. 23-Sept-2010