GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Brand name, product benefits, delivery and credit
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Physical attributes, brand, package and product life cycle
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Advertising, publicity, personal selling and sales promotion
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Transportation, material handling, packaging and customer service
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Detailed explanation-1: -Promotional mix is a market of 4P’s of marketing. Promotional mix give various tools and strategies as of how a product can be promoted. Advertising personal selling, sales promotion, publicity and public relations are the main tools of promoting a company’s product and making customers aware about the company offers.
Detailed explanation-2: -What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. The promotional mix is typically only part of a larger marketing mix.
Detailed explanation-3: -The four main elements of the promotional mix include the promotion mix budget, the promotion mix tools (including advertising, personal selling, sales promotions, direct marketing, and public relations), and the promotion mix strategies.
Detailed explanation-4: -Gary Armstrong defines a promotion mix as, “A company’s promotional mix includes advertising, personal selling, sales promotion, public relations, direct marketing.
Detailed explanation-5: -Advertising. Public relations or publicity. Sales promotion. Direct marketing. Personal selling.