GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Media publics do NOT include:
A
radio and television
B
newspapers and magazines
C
social media
D
government
Explanation: 

Detailed explanation-1: -Public media means telephone directories, professional directories, newspapers and other periodicals, radio and television, billboards, and mailed or electronically transmitted written or visual communications that do not involve in-person or direct contact with specific prospective clients, patients, or customers.

Detailed explanation-2: -The Government of India owns news media such as DD News and All India Radio.

Detailed explanation-3: -According to the situational theory of publics, he categorized publics into four groups: non-public, latent public, aware public, and active public.

Detailed explanation-4: -Government relations specifically focuses on how an organization interacts with the government and its various branches and officials. This is the area of public relations that helps build relationships and positive interactions between an organization and government officials.

There is 1 question to complete.