GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Answer and Explanation: As the name suggests, micromarketing implies the marketing or advertisements of the products suitable for a particular group of people and suit their tastes. The marketing can be possible considering specific individuals and even the locations.
Detailed explanation-2: -Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.
Detailed explanation-3: -Micromarketing is a practice of altering products and marketing plans to suit the choices of specific individuals and locations. Micromarketers see individual in every customer rather than seeing customer in every individual. Micromarketing consists of local marketing and individual marketing.
Detailed explanation-4: -Market segmentation seeks to identify targeted groups of consumers to tailor products and branding in a way that is attractive to the group. Markets can be segmented in several ways such as geographically, demographically, or behaviorally.